preparing for tomorrow

Sometimes I don't get it. I know that headlines have rules all their own and that they do not have to necessarily reflect the article's content, but are a gimmick to catch our attention. But frankly, the Slate's "Feminism Makes You Unhappy" streeeeeeeeeeeeeeeetches the idea so far that the title has nothing to do with the conclusions reached by the study that it is referring to.
"Burka babes bubbling with joy" might be a good title to any number of available studies "proving" or "showing' the joy in being poor, illiterate and oppressed.