Sunday, June 18, 2006

a new week

The new way to see storms
Dan Gilbert's
formula for happiness:
odds of gain x value of gain=expected happiness
In other words, how good a decision is depends on the risk (odds) and the size of the pay-off (value). The problem is people are quite bad at estimating both odds and value and the reasons for this are tied to how we make sense of (perceive) the world around us.
How not to buy happiness
Context and perception are everything!!!
Good to know they're around The Consumerist; the consumer fights back
Action girl's guide to living


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